Contact Team Member:

Tara Wilkinson

Director of Marketing, Best Buy Canada

As Director of Marketing for Best Buy Canada, Tara is responsible for retail & category marketing as well as the in-house, bilingual production of Best Buy’s print and digital marketing. She joined Best Buy in 2016 as Director of Media & Consumer Insights.

During her time with the company, Tara has been a champion for digital transformation & change, leading the adoption of key marketing technology investments as well as new ways of working.

Tara began her career in strategy, working for the global consulting firm, Bain & Company, which is where she first discovered her passion for driving change and continuous improvement. She is known for her curiosity and endless energy, her transparent leadership and her insatiable appetite for learning and growth. Tara believes that the key to thriving in the crazy world of retail marketing is building a highly adaptable, engaged and empowered marketing team that thrives on change.