Brand Director, Mountain Equipment Coop
With over 16 years in the sports and outdoor industry, Ryan is a trusted source for delivering strategic brand leadership.
In 2011, he led the re-brand of the Vancouver Whitecaps ahead of its inaugural season in Major League Soccer. He was then recruited to a storied Australian Football League club, Essendon FC, where he helped redefine the club’s core values, reconnect with the community and drive membership growth.
Now as Brand Director at Mountain Equipment Co-op, Ryan oversees a creative team who deliver the distinct voice and style of Canada’s most trusted brand to almost six million members. He is also enrolled in the Executive MBA program at the Beedie School of Business at SFU and, when not working or studying, can be found playing with his two little girls.