Contact Team Member:

Keith Baker

Optimistic. Practical. Idea-Generator

I’m a coach, marketer, and the kind of guy that believes there’s always a way to keep moving forward. My work with leaders like you focuses on clarifying what you really want, understanding what’s holding you back, and helping you create a step-by-step plan to get where you want to go.  It’s practical, it’s uplifting, and yes, it sometimes comes with tough love.

I’ve climbed my way to the marketing C-suite, but I’ll be honest: along the way, there were stumbles, a few not-so-great bosses, and I’ve left jobs without a back-up plan. While I was training as a coach in London, I realized there could be a different way forward. It had everything to do with showing up as the leader of my own life. Now, everything I do, I do because I believe in a world where we all #thrivedaily. That includes you!

Why Coaching?

I believe we can all thrive in our careers when we’re aligned to our strengths, passions and values. Coaching helps bring the clarity to move our careers forward with confidence.

Coaching specializations and audience

Leadership, career momentum, new team leaders, aspiring directors and executives


  • Co-active Coach Program – The Coaches Training Institute
  • Certificate in Applied Leadership – Justice Institute of BC (in progress)
  • Bachelors of Commerce – Memorial University of Newfoundland

Corporate clients

I have worked with marketing, communications and sales leaders across a wide range of industries including consumer goods, e-commerce, retail, tourism, and non-profit and aspiring online entrepreneurs.