The Agile Marketer

November 13 | 2019
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Date
November 13
Time
7:30 AM - 9:30 AM
Location
590 W Georgia St Vancouver, BC V6E 1A3 Canada
Event Category
Leader Lounge

Change gears quickly. Increase innovation. Do more with less.

Agile Marketing is on the rise. The First Annual State of Agile Marketing Report shows the adoption of Agile principles and practices among marketing teams is growing rapidly from 21% in 2016 to 36.7% in 2018.

Teams practicing some form of Agile marketing were far more likely (81%) to be satisfied with the way their team handles work than those that do not. Agile marketers enjoy a host of reported benefits from:

  • The ability to change gears quickly based on feedback
  • More rapid identification of roadblocks and problems
  • Better project visibility
  • Improved team morale and productivity
  • Higher quality of work output
  • Faster launch times
  • Better alignment with business strategy and other teams

Is Agile Marketing on your radar? Should it be? Join us at Leader Lounge as we unpack the process and methodology of Agile Marketing. Through interactive learning, panel discussion, and *real-play activities, you’ll experience Agile Marketing first-hand. Test key insights and find out how Agile can impact your organization. Plus, hear from a hand-picked panel of industry leaders and find out how Agile Marketing shapes the strategy of top tier brands.

We’ll discuss:

  • What Agile Marketing is and isn’t  (we’ll also debunk some of the common myths about Agile)
  • Why marketers need agility now
  • Where do you start with Agile marketing
  • Best practices for creating Agile marketing teams
  • Different Agile methodologies and how to ascertain which ones might work best for you/your team
  • The barriers, complications, and pitfalls of adopting an Agile Marketing strategy

Who is this breakfast for? 

If you’re a senior marketing leader, entrepreneur, or business owner who is curious about Agile Marketing and you want to hear from industry pros who’ve experienced the benefits and understand the barriers, this event is for you.

Our Format:

This highly participatory Leader Lounge will feature interactive discussions, real-play*, and panel discussion. Plus you’ll enjoy networking with some of Vancouver’s most influential leaders as well as a delicious continental breakfast at Glowbal by Telus Garden.

*We believe that real-play, not role play, allows you to bring your full self to the learning experience so you can engage in a more meaningful way.

Speaker

Agile Coach for Best Buy Canada

Marius is a process improvement pragmatist. He has worked with individuals, teams, and organizations around the world, to find better ways of delivering on their promises by mainly employing Lean and Agile thinking. Marius' career has been a mix of external coach/consultant and full-time employee, ranging from developer on a small team to senior executive of a large distributed organization. This journey has provided him with first-hand experience in the rewards of successful change and the deep learning that results from abandoned initiatives. Though qualified as a mechanical engineer, technology and business has always been his passion, and helping others find joy in work, his motivation. Marius has been helping Best Buy Canada with their journey to resilience for the past two and a half years.
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Speaker

Director of Marketing, Best Buy Canada

As Director of Marketing for Best Buy Canada, Tara is responsible for retail & category marketing as well as the in-house, bilingual production of Best Buy’s print and digital marketing. She joined Best Buy in 2016 as Director of Media & Consumer Insights. During her time with the company, Tara has been a champion for digital transformation & change, leading the adoption of key marketing technology investments as well as new ways of working. Tara began her career in strategy, working for the global consulting firm, Bain & Company, which is where she first discovered her passion for driving change and continuous improvement. She is known for her curiosity and endless energy, her transparent leadership and her insatiable appetite for learning and growth. Tara believes that the key to thriving in the crazy world of retail marketing is building a highly adaptable, engaged and empowered marketing team that thrives on change.
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Speaker

Operating Partner, Hardy Capital Partners

A Harvard Business School graduate, Joseph has extensive experience leading e-commerce and end-to-end businesses, including 15 years in leadership positions at Amazon (General Manager, Retail) and Procter & Gamble. His Gillette ProGlide (P&G) launch was awarded 'Best Marketing Program in America' by Ad Week and named to 'America's Hottest Brands' by Ad Age. Joseph is a frequent guest speaker on Brand Management and Innovation, and writes about doing business in China for the Harvard Business Review.
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Speaker

Brand Director, Mountain Equipment Coop

With over 16 years in the sports and outdoor industry, Ryan is a trusted source for delivering strategic brand leadership. In 2011, he led the re-brand of the Vancouver Whitecaps ahead of its inaugural season in Major League Soccer. He was then recruited to a storied Australian Football League club, Essendon FC, where he helped redefine the club’s core values, reconnect with the community and drive membership growth. Now as Brand Director at Mountain Equipment Co-op, Ryan oversees a creative team who deliver the distinct voice and style of Canada’s most trusted brand to almost six million members. He is also enrolled in the Executive MBA program at the Beedie School of Business at SFU and, when not working or studying, can be found playing with his two little girls.  
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Register / Purchase Tickets

The Agile Marketer
$39.95 CAD
Glowbal
590 W Georgia St Vancouver, BC V6E 1A3 Canada
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