Stand Out with Story

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Location
Vancouver, BC Canada
Event Category
On Demand Workshop

How to use storytelling to influence others and ensure your messages land strong.

 

Storytelling is arguably the oldest form of sharing information and is continually identified as a marketing must-have (with good reason). Now, more than ever, customers and stakeholders need reasons to engage, interact, and trust companies and brands. Great stories have the power to engage, move, and transform complex subjects into easy-to-grasp, mind-etched “screenplays.” Good storytellers are the life of every party because stories form a primal connection. They build bridges from heads to hearts and provide the quickest route to connect people with purpose.

In this highly interactive and practical workshop, participants will learn to craft, tell, and sell stories for maximum impact and return, differentiating your brand and securing its position at the front of the pack

Audience

This storytelling workshop is designed for anyone working with brands looking for new ways to engage meaningfully with their audiences. You may be a marketing, business or non-profit leader, brand manager, in advertising and/or PR, in internal communications, or serve on a creative team.

What you’ll learn:

  • The science of story and strategic narrative and why stories are the most powerful communication tool available to you.
  • Essentials of story structure that make your message as sticky as possible.
  • The art of creating emotional connection with an audience
  • Practical storytelling tools (and hacks) you can use straight away to tell brilliantly engaging stories to keep your audiences coming back for more
  • Applications: understand the varieties of stories you can share in business and other situations

Interested in scheduling this workshop?

This event is served up fresh and on demand. Fill out the form below and let us know when you’d like to get started.

On Demand Workshop Form

  • Date Format: MM slash DD slash YYYY
Tom Gierasimczuk
Speaker
Tom Gierasimczuk

Resonance Consultancy , VP, Business Development & Chief Content Officer

Tom is an award-winning journalist and media executive with a proven record of developing effective multi-platform, editorially driven marketing strategies that engage audiences and infuse brand communication with a sense of purpose and utility. He has built media and content marketing properties for clients ranging from WestJet Airlines to Microsoft Advertising while working in senior leadership roles with Canada’s largest media and communications companies. At Rogers Media, he headed up the Marketing Group and Marketing magazine, Canada’s largest advertising, PR and media resource. As Publisher and GM of Vancouver magazine, Western Living and BCBusiness, Tom transitioned legacy brands struggling with online engagement and revenue into lean, nimble, daily audience-first resources that delighted target audiences and clients alike with vital journalism, creative services and event activation. As a storytelling entrepreneur, Tom has launched companies ranging from an adventure travel outfitter in South America with a global clientele, to regional and national media properties. With a passion for helping turn brands with a great story to tell into engaging, nimble media properties capable of telling it, Tom speaks about effective media and marketing to audiences all over North America. He takes pride in nurturing the craft of marketing, audience engagement and storytelling, serving on the Creative BC board of directors, as well often judging national and global journalistic and marketing competitions.
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Your Place or Ours
Vancouver, BC Canada
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