Content that Converts

May 15 | 2018
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Date
May 15, 2018
Time
9:00 AM - 5:00 PM
Location
#250-9220 Glover Road Fort Langley, V1M 2R7 Canada
Event Category
Open Workshop

How to write persuasive marketing content that drives high-quality leads.  

 

Your investment in content marketing should never be a wash—it’s a marketing spend that connects to your broader business goals, drives revenue, and has a clear ROI. Through persuasive language and SEO, your content marketing can bring in a predictable stream of qualified leads and can encourage a purchase or conversion. This workshop will help you turn your content into compelling, persuasive content that sells.

Audience

This workshop is for individual contributors and content teams looking to create effective content that drives a measurable impact.

What you’ll learn

  • How to make the case for content marketing and get CMO buy-in
  • How to think of your content as a profit driver with measurable impact
  • How to integrate SEO into your daily content marketing activities
  • How to turn your content into compelling, persuasive content that sells
  • The roles of brand content vs. product content

Need a boost? Apply for a Smart Savvy Scholarship!

Interested in attending this workshop? Need some financial assistance? We can help. There are limited Smart Savvy Scholarships available for Content That Converts and you could qualify! Complete our inquiry form to find out if you qualify.

Amanda Lee Smith
Speaker
Amanda Lee Smith

Monday Creative , Co-Founder and Head of Engagement

For the past 15 years it’s been Amanda’s job to find and tell compelling stories. She’s done it at agencies, universities, and global brands. Today she’s co-founder and head of engagement at Monday—a branding and content marketing agency that helps businesses build their brand, their voice, and ultimately, their sales funnel. Amanda brings a Masters in Publishing from SFU, and experience as an instructor in UBC’s Sauder School of Business Digital Marketing and Communications program. Her gift is making information applicable. She draws from her real-life experiences and provides practical tools that can be implemented back at the office.
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Smart, Savvy +Associates
#250-9220 Glover Road Fort Langley, V1M 2R7 Canada
604-639-5430
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